We’re hoping we’ve created a game changer in the beverage space. So far, everyone's reporting that they can really feel the caffeine and have better energy. “It’s low enough they could still have other caffeine products if they want. “It just tastes like a really high quality bottle of water, with a low enough dose of caffeine that people don't have to be worried about drinking too much of it in a day,” he said. Because it’s mostly just water, there are also zero calories. People like that they can stay hydrated and feel energized all from one product, Allison said. “We wanted to have a name and a brand that made the product more approachable for more people, making it apparent what it is, and Curly’s really does that for us.”Įarly feedback about Curly’s has been positive. “I jokingly said, ’Let's call it Curly's Caffeine Water’ because (Curly) was my name in college, and Nate’s eyes lit up and he said, ’That's it,’” Allison said. > RELATED: Bubbling up: Austin brands quench thirst for sparkling water options great-tasting, nutrient enhanced water beverage that contains vitamins and minerals to help get you through your day. It took a couple of weeks to brainstorm a new one - but once they did, it clicked. Originally, the caffeinated water had been branded as Push, but after realizing that name had already been taken by a New Jersey-based beverage company, Allison and Pruitt had to go back to the drawing board. Participating in the contest, which looks for locally owned merchandise to add to store shelves, was pivotal in getting Curly’s to take off so quickly, Allison said. It has launched at more than 250 H-E-B stores across the state this week, after Curly’s was named a finalist for the chain’s Quest for Texas Best competition in 2019. There are also electrolytes in the bottled water, for extra benefit. The caffeine is added after it’s extracted from organic coffee beans. Being dehydrated can sometimes enhance your jitters. Drinking water will decrease the effects of caffeine in a relatively short time. An effective way to get rid of your jitters is to flush out your system with water. Can you flush caffeine out of your system with water Water. Curly’s has 20 mg of caffeine, far less than the typical cup of coffee (which clocks in at about 80 mg) but enough to give you a good kick of energy, according to Allison. Caffeinated water is water that has been fortified with caffeine.
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